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KingreX32
KingreX32
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20111130
Posted on November 21, 2011 by Mike Luttrell

Nintendo DLC - Nintendo blasts DLC, says 3DS is different 3ds-pilot-wings-resort

Nintendo of America president Reggie Fils-Aime is blasting game makers who use downloadable content (DLC) as a way to nickel-and-dime gamers for material that should have been included in the game upfront.

In an interview with AOL, Fils-Aime said Nintendo is "unwilling to sell a piece of a game upfront and ... force a consumer to buy more later. That's what [the developers] don't want to do, and I completely agree. I think the consumer wants to get, for their money, a complete experience, and then we have opportunities to provide more on top of that."

We've all been there. We have all no doubt seen a piece of DLC - a power-up, a new level, a gameplay mode - that really should have just been included in the game to begin with but that we now have to pay $2 - $10 for.

There have been some egregious examples, including a Tomb Raider game on the Xbox 360 that launched last year. The game was supposed to have online multiplayer support but developers were unable to get the feature up and running by launch day. So instead of pushing the game back, it was released as scheduled, with the promise of a multiplayer add-on to come later. Then, when the feature was finally available, the publisher sent out a press release as though it was a brand new idea.

This is exactly the kind of marketing baloney that Fils-Aime is talking about. It's a strong talking point to make Nintendo seem as the company that cares about consumers - even if the 3DS has been a case study in bungled product launches. The company cannot compete against the PS3, Xbox 360, Windows Phone, etc, but it can show a stronger sense of positive customer relationship.

Can that translate to sales, though? Perhaps. Nintendo has taken all sorts of different marketing approaches with the 3DS since its launch, so it's always interesting to see a new strategy, and we'll see if these kinds of comments are able to resonate with consumers.

Source

Thoughts?
If Nintendo does decide to go the DLC route then I hope they remember what Reggie said in this article and give us true DLC.


Last edited by KingreX32 on February 10th 2012, 11:41 am; edited 1 time in total

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Nintendo DLC - Nintendo blasts DLC, says 3DS is different Captaincanucksigcopy
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Comments

Mouser
November 30th 2011, 3:45 pmMouser
Not a fan of DLC Evil or Very Mad
KingreX32
November 30th 2011, 3:47 pmKingreX32
Hey if its done right. Then by all means go ahead. What reggie is saying is true, what some of the developes do today with the DLC is Bull, its down right theft.
DigiDestined
November 30th 2011, 3:52 pmDigiDestined
Capcom is one of the worst offenders of bad DLC Sad
KingreX32
November 30th 2011, 4:10 pmKingreX32
The tomb raider one mentioned in the Article is down right disgusting.
Megatron2000
November 30th 2011, 4:45 pmMegatron2000
KingreX32 wrote:The tomb raider one mentioned in the Article is down right disgusting.
Agreed.
KingreX32
November 30th 2011, 5:08 pmKingreX32
I mean dude come on. Can you really say anything else.
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